CLIENT
STRACON
CONTEXT
WITH OVER 20 YEARS OF EXPERIENCE, STRACON WANTED TO BECOME MORE VISIBLE ONLINE. THEY AIMED TO SHOWCASE THE PROJECTS THEY'VE DONE AND GIVE USERS A WAY TO START TALKING ABOUT POTENTIAL NEW PROJECTS.
WHAT I DID
OWNED THE PRODUCT DESIGN FROM STRUCTURE TO FINAL EXPERIENCE — DEFINING THE ARCHITECTURE, VALIDATING FLOWS WITH STAKEHOLDERS, ESTABLISHING THE INITIAL DESIGN SYSTEM WITH THE BRANDING TEAM, AND DESIGNING THE FULL UI FOR DEVELOPMENT.
IMPACT
INCREASED LEAD GENERATION BY 80% THROUGH THE REDESIGNED CONTACT EXPERIENCE, HELPING STRENGTHEN STRACON’S DIGITAL PRESENCE.